Cosmetology & Trichology

Biography

Biography: Liz Bardelas

Abstract

How do you launch a blockbuster product? How do you become the company that will put you out of business? Companies pride themselves on giving their customers what they ask for. Selling what the shopper wants guarantee success: smarter phones, smarter cars, gluten-free products, e-cigarettes, bigger iPhones and smaller iPads. What is your most valuable resource? Time! How do you increase productivity and make more money with the time you have? In retail, it has been predicted that productivity will increase by one-third in developed economies and double in emerging economies between 2012 and 2025. Therefore, selecting the richest opportunities from a very long list of possibilities is critical. In this talk, Liz Bardelas, Founder and CEO of Bea Skincare and Cosmetics, will share how a home-grown American retailer of branded skincare and cosmetics have identified with a wide range of shoppers. In just two years since its inception, Bea products are sold at prestigious plastic surgery and dermatology offices in the US; online on Amazon.com; IPO-giant Alibaba’s Chinese e-commerce site Taobao.com and its US e-commerce site, 11main.com; and this year, Bea will launch on Japan’s largest e-commerce platform. Successful entrepreneurs share their stories of how they launched and grew a company. This talk will discuss Bea’s strategy to globalization, the role of innovation in leadership and business, and the 3-pronged approach that Bea Skincare and Cosmetics used to engage multiple sales channels, how they work on breaking down language and cultural barriers, and how inexpensive customer input equals costly predictive analytics.